Cyberspace has become a huge boon to consumers as they can find and buy online everything they wish. But that’s a kind of mixed blessing for folks running online business, since there is a great number of similar products and services, which makes beating online competition extremely tough.

As soon as you have set your online venture you can’t waste a single second in fierce online competition struggle. Otherwise, if sit back and relax your site will eventually get covered with dust somewhere in the doldrums of Internet.

The first thing to do after you have created your website is to make Google aware of it. Search engine spiders may occasionally stumble upon your website, when crawling the World Wide Web. They carry this info to search engines datacenters and search engines may automatically submit your site. But you can significantly speed up the process. Go to Google, find “submit URL” link and notify the search engine that your website is live. It means your site will be added for Google’s spiders to crawl.

But it’s not enough. To make your website shoot to Google’s top you must run a proper Search Engine Optimization (SEO) campaign. At a very basic level it refers to placing enough keywords on a webpage and building a wide-spread network of good quality links to your website. So, you must raise flags all over the web for Google spiders to stumble on them, knock at your website’s door again and again and carry the updated information to search engines that will lift up your website in search results.

Proper usage of keywords is important, but without link building SEO campaign can’t be a success. A good quality link works like a weighty vote that adds to your website popularity. If your site has a solid backlink profile search engines assume that the site is popular with visitors, has good quality content and lots of folks want link to it. All that results in high rankings and mind-blogging sales.

When running a link building campaign you must check how many incoming links your website has and what value they all carry. You also shouldn’t forget about monitoring your competition and check their websites as well, since that can help you discover premium quality backlink sources and capitalize on them. There’s no need to say, that doing this job manually is ineffective time hog. But you can skip all that routine if you get armed with a cutting edge backlink checker.

There are a lot of backlink tools for backlink research and analysis available on the Web. The top 3 that have won a huge share of popularity among users are Yahoo! Site Explorer, Backlink Watch and SEO SpyGlass.

Yahoo! Site Explorer

Yahoo! Site Explorer is a free SEO tool for backlink research and analysis. It provides users with the list of backlinks pointing to the targeted domain. To get the results you just go to Yahoo! search and enter link:yoursite[dot]com. The system will automatically redirect you to Site Explorer, where you’ll be able to see the list of links to the specified website.

Yahoo! Site Explorer can be of great help in backlink research, but it isn’t perfect. Its main drawback is that it never shows more than 1,000 links for a specified domain, so you’ll have to damp internal links and check links to deeper pages to get a complete picture of a website’s backlink profile.

Backlink Watch

It’s a free SEO tool powered by Yahoo! Site Explorer. It lets you not only see who is linked to a specified website, but also provides you with some extra data for further analysis. Alongside with the list of backlinks it shows you the info concerning link value, the exact anchor text for the link or the image, etc. All that lets you get a more coherent account on a website’s backlink profile. But since Backlink Watch pulls its results from Yahoo! Site Explorer it can’t break the 1,000 limit of backlinks.

SEO SpyGlass

SEO SpyGlass is SEO software that focuses on backlink research and analysis. There are three versions of this backlink tool available: free (with slightly limited features) and paid (that includes the number of unique features). SEO SpyGlass a breakthrough solution for website optimization since it’s the only SEO tool that lets you find up to 50,000 of backlinks for a targeted website in 655 search engines.

SEO SpyGlass not only provides you with an extensive list of links, but also lets you get the most complete picture of a website’s backlink profile. This tool shows the exact anchor text and anchor URLs site owners are using, the number of links coming from forums and blogs, Google PR, Alexa Rank, the exact age of a website. It also checks for a website’s submission into Yahoo! and DMOZ directories and many other important factors.

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With the realization among the tech savvy mass that online marketing is a better way to reach millions of visitors who are looking for niche products on the web, Internet Marketing is also flourishing. Today, with the advancement of technology it is rational that people will want renovation into sales with almost free to a few dollars invested to get high return on investment.

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Here is the bare bone – no hype information and a link to the website I built using these techniques. So I not going to lie to you about how much money you can make or how much I made. Simply put, people are making money with these kinds of sites, I just want a piece of the action. This article assumes you have a basic knowledge of HTML, Google Adsense, and Affiliate Advertising.

We’ve all heard the phrases “Content is King” and “If content is King, then relevance is Queen!”. So I’m going to share with you how to build a site based on these principles for profit! I built a 1000+ page content rich website in about 2 days.

Website Building tools:

I used DreamWeaver as my html editor. Any good html editor will work such as FrontPage. Go to download.com and search for “html editor”. Coffeecup is a very popular free editor. Basically you need a good editor that will update links site wide automatically. Give you reports on broken links, and do search and replace site wide, file specific, and etc… Also very important is a good table building capability.

For the content I pulled articles from various free content sites. As long as you adhere to the terms of fair use, you will have access to thousands of content rich articles that you can put in your own website.

Get a simple clipart cd with 150,000 royalty free images from Bestbuy for $20.

Then plug in your affiliate codes for Google adsense, clickbank, and commission junction.

You don’t have to be an html expert. Just having some basic programming knowledge is enough. For example, understanding head, body, and building tables. Inserting variables and doing global changes. Any good html editor will help with that. You really need to become an expert at building tables. They are fast loading and can really make an impact on a site. If you are into css, even better!

Key Features for SEO: Keyword Rich and Relevant!

Building with SEO (search engine optimization) in mind. Use these techniques when building your site!

Niche Site: Pick a very specific topic. I chose “Making Money Online with Content Rich Sites” for this example.

Use a simple structure. Index page to “Index of Articles”. Then “Index of Articles” to each individual article page. Two levels, easy to manage, easy to spider!

Make your site surfer friendly: No hidden pages, re-directs, pop-ups, spyware, java, or scripts. Just use “.html” files with text links to full text content rich pages which are also easily spidered with useful relevant information for the visitor. Include lots of articles including a few unique pages that you have written yourself.

Now start building your basic template for all the pages on your site. How you build your template will greatly depend on what editor and tools you’ll be using. For example: most times you’ll do something like Huge Content Rich Websites for Profit. When you go to build your 1000+ page site, the editor will replace the title tag with the appropriate text dynamically.

Title Tag and Description Tags and all other meta tags should be relevant and keyword rich.

Page Title

  • Use relevant keywords on each index page to the articles
  • Use the article title which will have additional relevant keywords for each article page.

H1 Tags – Keyword rich and relevant ex: “Make Money Online”, “Home Based Business”

H2 Tags – Use the article title in the article pages. ex: “10 Ways To Make Money Online”

robot.txt file for spiders – just a simple two line file in your root directory
User-agent: *
Disallow:

Body text – Use content rich articles. Also use high color contrast between the text and the background so the search engine doesn’t think you’re trying to hide anything and penalize you. Plus it’s just plain easier to read. Use Arial or verdana font.

URLs, File Names, and Directories – use the article title
ex: http://articleupdates.com/i-home-business/five-ways-to-increase-your-affiliate-sales.html

Inbound links: Set up link partners. If you can, have them place the link to your site using a keyword instead of the domain name itself. ex: Make Money Online Click Here.

Outbound links: Do the same for your link partners. Set up links using text that is relevant to their topic which should be relevant to your site but not competing if possible. If you sell computers, link to a company that sells computer desks.

Make same site links with relevant text. ex: “make money at home” will link to a page within your own site.

Make Image alt text use primary keywords. ex: “money online”

Add HTML comment tags that use primary keywords. These are not seen buy the surfer, but can be seen by search engine spiders. No one has proven this helps, but it doesn’t hurt!

Now add money making adsense and affiliate links on every page. Put them top center between the article title and article content. Adjust the colors so that is blends in with your web page content.

Google adsense will pick up the page title, h1 and h2 tags to target the ad. When someone clicks on it, you get paid!.

Once you have these basic things set up in your template, you need to use a powerful tool called Article Equalizer. With a little practice, you’ll be able to build 1000+ page websites in just a day or two.

Another important thing you can do: Add dynamic RSS content by keyword. I’ll follow up on this in my next article.

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